Consumer Research to Focus R&D Projects
نویسندگان
چکیده
منابع مشابه
Consumer involvement in research projects: the activities of research funders.
This paper reports findings from a postal questionnaire survey and in-depth interviews with UK funders of health-related research that explored whether, why and how they promote consumer involvement in research projects. Many UK funders of health-related research are adopting a policy of promoting consumer involvement in research projects. Telephone interviews revealed they have several reasons...
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A focus group refers to a group of people who share some common characteristics. A researcher gathers these people in the group in order that they share their points of view and interact with each other over a specific issue. Focus group and Interview group are used interchangeably in the scientific literature and both refer to a method of collecting data in qualitative studies. Given the impor...
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 1984
ISSN: 0737-6782,1540-5885
DOI: 10.1111/1540-5885.120070